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	<title>Leeman Cheng</title>
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	<link>http://www.leemancheng.com</link>
	<description></description>
	<lastBuildDate>Fri, 02 Apr 2010 01:05:21 +0000</lastBuildDate>
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		<title>Portfolio v3</title>
		<link>http://www.leemancheng.com/portfolio-v4/</link>
		<comments>http://www.leemancheng.com/portfolio-v4/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 23:18:20 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[CD/DVD]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=98</guid>
		<description><![CDATA[Client: none, myself
Exposure: under ten thousand by its end
Period: 2002
This Flash-driven web site was created during my earlier days in the industry.  The music sample was taken from an anonymous source, rearranged and edited by me using Impulse Tracker 2.14, then recompiled into MP3 format using Mod Tracker.  All the city-backgrounds were created [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>none, myself<br />
<strong>Exposure: </strong>under ten thousand by its end<br />
<strong>Period: </strong>2002</p>
<p>This Flash-driven web site was created during my earlier days in the industry.  The music sample was taken from an anonymous source, rearranged and edited by me using Impulse Tracker 2.14, then recompiled into MP3 format using Mod Tracker.  All the city-backgrounds were created in Bryce 5.0 and 3D Studio Max.  </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Portfolio v4</title>
		<link>http://www.leemancheng.com/portfolio-v4-2/</link>
		<comments>http://www.leemancheng.com/portfolio-v4-2/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:05:08 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=111</guid>
		<description><![CDATA[Client: none, myself
Exposure: under ten thousand by its end
Period: 2003
Though I liked Portfolio v3 for its simplicity and chic, I decided to redesign it with a mixture of Flash and basic HTML.  This web site showcased my latest work with the AWF Association of Women in Finance and Jim Pattison Trade Group.  
Unlike [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>none, myself<br />
<strong>Exposure: </strong>under ten thousand by its end<br />
<strong>Period: </strong>2003</p>
<p>Though I liked Portfolio v3 for its simplicity and chic, I decided to redesign it with a mixture of Flash and basic HTML.  This web site showcased my latest work with the AWF Association of Women in Finance and Jim Pattison Trade Group.  </p>
<p>Unlike the previous version, there was no background music involved with the project. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AWF Martini Mixer ads</title>
		<link>http://www.leemancheng.com/awf-martini-mixer-ads/</link>
		<comments>http://www.leemancheng.com/awf-martini-mixer-ads/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 20:08:20 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Ads]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=94</guid>
		<description><![CDATA[Client: AWF Association of Women in Finance
Exposure: Hundreds of thousands; Canada
Period: 2002 to 2003
For two years, the AWF Association of Women in Finance had contracted me to create their Sponsorship Package campaigns and general awareness.  I worked closely with Carolyn Stern who was then heading the campaign.  
The two pieces shown here were [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>AWF Association of Women in Finance<br />
<strong>Exposure: </strong>Hundreds of thousands; Canada<br />
<strong>Period: </strong>2002 to 2003</p>
<p>For two years, the AWF Association of Women in Finance had contracted me to create their Sponsorship Package campaigns and general awareness.  I worked closely with <a href="http://www.carolynstern.com/" target="_b">Carolyn Stern</a> who was then heading the campaign.  </p>
<p>The two pieces shown here were a part of their 2002 and 2003 ad campaigns which were shown in BC Business magazine.  </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Fleet Street Outdoor rate card package</title>
		<link>http://www.leemancheng.com/fleetstreet-outdoor-rate-card-package/</link>
		<comments>http://www.leemancheng.com/fleetstreet-outdoor-rate-card-package/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 09:28:52 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Catalog]]></category>
		<category><![CDATA[Stationary]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=271</guid>
		<description><![CDATA[Client: Jim Pattison Trade Group
Exposure: Hundreds of thousands; Canada
Period: 2002+
Carolyn Stern had referred me to Mr. Robert Hunt to do their rate card package design.  This project involved photographic coordination between myself and the photographer, in which the vans and trucks had to be driven to their various destinations while the photographer took pictures [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Jim Pattison Trade Group<br />
<strong>Exposure: </strong>Hundreds of thousands; Canada<br />
<strong>Period: </strong>2002+</p>
<p>Carolyn Stern had referred me to Mr. Robert Hunt to do their rate card package design.  This project involved photographic coordination between myself and the photographer, in which the vans and trucks had to be driven to their various destinations while the photographer took pictures of them inside an adjacent vehicle.  </p>
<p>Many of the different elements in the photographs had to be super-imposed like the street sign on the corner of the Gastown street with the Fleet Street Outdoor sign, the various coloured ads that would normally not be on the trucks and vans themselves, the man walking and turning his head towards the coloured ad on the side of the truck and some extra pedestrians in the background.  </p>
<p>The entire rate card package consisted of the clamshell folder that held the contents, with a business card slot; eleven standalone pages that detailed their prices and durations, and a coiled-bound booklet with various charts and maps.  As you probably can see, the emphasize was how the ads were presented to the public.  The theme as I had laid out to Mr. Robert Hunt was to use cooler background colours with bold placements that stood out from the rest.  </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carolyn Stern &amp; Associates</title>
		<link>http://www.leemancheng.com/carolyn-stern-associates/</link>
		<comments>http://www.leemancheng.com/carolyn-stern-associates/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 09:10:33 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[CD/DVD]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=195</guid>
		<description><![CDATA[Client: Carolyn Stern &#038; Associates
Exposure: Tens of thousands, North America
Period: 2002 to 2009
After realizing she didn&#8217;t want to teach high school for the rest of her life, Ms. Carolyn Stern made a come-back into the marketing industry.  Dabbling in the marketing departments of various big-name companies in the Lower Mainland, Carolyn decided to work [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Carolyn Stern &#038; Associates<br />
<strong>Exposure: </strong>Tens of thousands, North America<br />
<strong>Period: </strong>2002 to 2009</p>
<p>After realizing she didn&#8217;t want to teach high school for the rest of her life, Ms. Carolyn Stern made a come-back into the marketing industry.  Dabbling in the marketing departments of various big-name companies in the Lower Mainland, Carolyn decided to work for herself, be her own boss.  Thus Carolyn Stern &#038; Associates was established.</p>
<p>Shown here are two versions of her web site.  Version 1 was her personal portfolio back in 2002 that I created for her in Flash and Version 3 is her current company&#8217;s web site.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.leemancheng.com/carolyn-stern-associates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Absolute Heaven Logo</title>
		<link>http://www.leemancheng.com/absolute-heaven-logo/</link>
		<comments>http://www.leemancheng.com/absolute-heaven-logo/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 09:01:12 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Stationary]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=119</guid>
		<description><![CDATA[Client: Absolute Heaven Bed &#038; Breakfast
Exposure: Local, Sunshine Coast, British Columbia
Period: 2004+
At the time, I was working as a contracted agent through Razor Technology Inc. and the referral was redirected to me.  The client needed a logo and a business card done for them.  They wanted something clean, something that expressed relaxation and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Absolute Heaven Bed &#038; Breakfast<br />
<strong>Exposure: </strong>Local, Sunshine Coast, British Columbia<br />
<strong>Period: </strong>2004+</p>
<p>At the time, I was working as a contracted agent through Razor Technology Inc. and the referral was redirected to me.  The client needed a logo and a business card done for them.  They wanted something clean, something that expressed relaxation and simplicity and I created a design that reflected those needs.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.leemancheng.com/absolute-heaven-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>FireTonic Kiosk UI (Alpha)</title>
		<link>http://www.leemancheng.com/firetonic-kiosk-ui-alpha/</link>
		<comments>http://www.leemancheng.com/firetonic-kiosk-ui-alpha/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 23:43:21 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=144</guid>
		<description><![CDATA[Client: Razor Technology, Inc.
Exposure: Prototype
Period: 2006
In 2005, Razor Technology decided to take their company into a different direction and invested into the development of mobile-related applications.  The FireTonic project was catered for this purpose, as a portal to deliver mobile media to mobile consumers.  This particular project was their first stage into such [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Razor Technology, Inc.<br />
<strong>Exposure: </strong>Prototype<br />
<strong>Period: </strong>2006</p>
<p>In 2005, Razor Technology decided to take their company into a different direction and invested into the development of mobile-related applications.  The FireTonic project was catered for this purpose, as a portal to deliver mobile media to mobile consumers.  This particular project was their first stage into such a market.  The team comprised of two marketing mentors, a business analyst, three software engineers, a musician and a graphic designer.  </p>
<p>By June 2006, a working prototype was installed at the Dairy Queen on Denman Street, Vancouver, B.C.  This utilized a touch-screen monitor that was installed inside an empty arcade machine with the various mobile ports hooked up to a PC machine.  This was to test whether customers going into Dairy Queen would be attracted by such a concept.  Since this concept has already been proven to work in Asia and Europe, it was a matter of time that this technology would make it into the North American market.  </p>
<p>Unfortunately, later that same year, the project was abandoned and Razor Technology steered more into mobile marketing than mobile-related application development.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.leemancheng.com/firetonic-kiosk-ui-alpha/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>FireTonic Demonstration</title>
		<link>http://www.leemancheng.com/firetonic-demonstration/</link>
		<comments>http://www.leemancheng.com/firetonic-demonstration/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 01:00:53 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=150</guid>
		<description><![CDATA[Client: Razor Technology, Inc.
Exposure: Tens of thousands, North America
Period: 2008
This web site was launched in mid 2008 to help demonstrate how the FireTonic system works.  It was also a means in which to provide visual milestones for the company&#8217;s investors.  
]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Razor Technology, Inc.<br />
<strong>Exposure: </strong>Tens of thousands, North America<br />
<strong>Period: </strong>2008</p>
<p>This web site was launched in mid 2008 to help demonstrate how the FireTonic system works.  It was also a means in which to provide visual milestones for the company&#8217;s investors.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.leemancheng.com/firetonic-demonstration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Razor Technology web site</title>
		<link>http://www.leemancheng.com/razor-technology-web-site/</link>
		<comments>http://www.leemancheng.com/razor-technology-web-site/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 07:57:14 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=203</guid>
		<description><![CDATA[Client: Razor Technology, Inc.
Exposure: About a million; Europe, North America
Period: 2003 to 2009
Razor Technology contracted me in late 2003 to completely redesign their web site.  Shown on the left, it went through four versions over the years, since the original they created prior to version 2.  
Version 2 was created completely in Flash. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>Razor Technology, Inc.<br />
<strong>Exposure: </strong>About a million; Europe, North America<br />
<strong>Period: </strong>2003 to 2009</p>
<p>Razor Technology contracted me in late 2003 to completely redesign their web site.  Shown on the left, it went through four versions over the years, since the original they created prior to version 2.  </p>
<p>Version 2 was created completely in Flash.  The 3D image of the train was created by Carlo Cassimiro with Alias Wavefront Maya, whom had worked with me as a 3D modeler and animator back at Loud Productions.  All the other images were renditions of my own 3D creations used in artwork I sold as large-format framed prints.  At time, Razor Technology gave me an exclusive alliance to create all their referred and in-house creative projects.</p>
<p>Version 3 stepped away from the creative aspect and dealt more with their FireTonic™ product and so did all other versions of their corporate web site.  </p>
]]></content:encoded>
			<wfw:commentRss>http://www.leemancheng.com/razor-technology-web-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Blue Monkey Baby Emporium web site</title>
		<link>http://www.leemancheng.com/the-blue-monkey-baby-emporium-web-site/</link>
		<comments>http://www.leemancheng.com/the-blue-monkey-baby-emporium-web-site/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 10:21:33 +0000</pubDate>
		<dc:creator>Red Bean Soup</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.leemancheng.com/?p=130</guid>
		<description><![CDATA[Client: The Blue Monkey Baby Emporium
Exposure: Hundreds of thousands, North America
Period: 2005 to 2008
The three sisters of The Blue Monkey Baby Emporium first asked me to create a logo, then asked me to design and create a web site that reflected their tropical origins and version 2 was born.  It replaced a web site [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Client: </strong>The Blue Monkey Baby Emporium<br />
<strong>Exposure: </strong>Hundreds of thousands, North America<br />
<strong>Period: </strong>2005 to 2008</p>
<p>The three sisters of The Blue Monkey Baby Emporium first asked me to create a logo, then asked me to design and create a web site that reflected their tropical origins and version 2 was born.  It replaced a web site that a husband of one of the sister&#8217;s had created with Frontpage.  After about a year and a half, they wanted a fresh new contemporary look and feel and version 3 replaced the existing one.  </p>
<p>Version 3 took on a completely different feel than the previous version.  Also, unlike the previous version, version 3 was hooked up to a content management system in which the administrator can easily add, modify and delete content that was shown on the web site.  This included products, the product photos, details and prices.  This also included general information for each page like the About Us and Contact.  </p>
<p>The content management system was designed in a way that it was easy to navigate with the least amount of clicks to get to where they needed.  Large graphical icons depicted each administrative page followed by easy-to-read editing tools.  </p>
]]></content:encoded>
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