AWF Martini Mixer ads
Posted: January 25, 2010
Description
Client: AWF Association of Women in Finance
Exposure: Hundreds of thousands; Canada
Period: 2002 to 2003
For two years, the AWF Association of Women in Finance had contracted me to create their Sponsorship Package campaigns and general awareness. I worked closely with Carolyn Stern who was then heading the campaign.
The two pieces shown here were a part of their 2002 and 2003 ad campaigns which were shown in BC Business magazine.
Fleet Street Outdoor rate card package
Posted: January 23, 2010
Description
Client: Jim Pattison Trade Group
Exposure: Hundreds of thousands; Canada
Period: 2002+
Carolyn Stern had referred me to Mr. Robert Hunt to do their rate card package design. This project involved photographic coordination between myself and the photographer, in which the vans and trucks had to be driven to their various destinations while the photographer took pictures of them inside an adjacent vehicle.
Many of the different elements in the photographs had to be super-imposed like the street sign on the corner of the Gastown street with the Fleet Street Outdoor sign, the various coloured ads that would normally not be on the trucks and vans themselves, the man walking and turning his head towards the coloured ad on the side of the truck and some extra pedestrians in the background.
The entire rate card package consisted of the clamshell folder that held the contents, with a business card slot; eleven standalone pages that detailed their prices and durations, and a coiled-bound booklet with various charts and maps. As you probably can see, the emphasize was how the ads were presented to the public. The theme as I had laid out to Mr. Robert Hunt was to use cooler background colours with bold placements that stood out from the rest.
Carolyn Stern & Associates
Posted: January 22, 2010
Description
Client: Carolyn Stern & Associates
Exposure: Tens of thousands, North America
Period: 2002 to 2009
After realizing she didn’t want to teach high school for the rest of her life, Ms. Carolyn Stern made a come-back into the marketing industry. Dabbling in the marketing departments of various big-name companies in the Lower Mainland, Carolyn decided to work for herself, be her own boss. Thus Carolyn Stern & Associates was established.
Shown here are two versions of her web site. Version 1 was her personal portfolio back in 2002 that I created for her in Flash and Version 3 is her current company’s web site.
Absolute Heaven Logo
Posted: January 20, 2010
Description
Client: Absolute Heaven Bed & Breakfast
Exposure: Local, Sunshine Coast, British Columbia
Period: 2004+
At the time, I was working as a contracted agent through Razor Technology Inc. and the referral was redirected to me. The client needed a logo and a business card done for them. They wanted something clean, something that expressed relaxation and simplicity and I created a design that reflected those needs.
FireTonic Kiosk UI (Alpha)
Posted: January 18, 2010
Description
Client: Razor Technology, Inc.
Exposure: Prototype
Period: 2006
In 2005, Razor Technology decided to take their company into a different direction and invested into the development of mobile-related applications. The FireTonic project was catered for this purpose, as a portal to deliver mobile media to mobile consumers. This particular project was their first stage into such a market. The team comprised of two marketing mentors, a business analyst, three software engineers, a musician and a graphic designer.
By June 2006, a working prototype was installed at the Dairy Queen on Denman Street, Vancouver, B.C. This utilized a touch-screen monitor that was installed inside an empty arcade machine with the various mobile ports hooked up to a PC machine. This was to test whether customers going into Dairy Queen would be attracted by such a concept. Since this concept has already been proven to work in Asia and Europe, it was a matter of time that this technology would make it into the North American market.
Unfortunately, later that same year, the project was abandoned and Razor Technology steered more into mobile marketing than mobile-related application development.
FireTonic Demonstration
Posted: January 17, 2010
Description
Client: Razor Technology, Inc.
Exposure: Tens of thousands, North America
Period: 2008
This web site was launched in mid 2008 to help demonstrate how the FireTonic system works. It was also a means in which to provide visual milestones for the company’s investors.
Razor Technology web site
Posted: January 15, 2010
Description
Client: Razor Technology, Inc.
Exposure: About a million; Europe, North America
Period: 2003 to 2009
Razor Technology contracted me in late 2003 to completely redesign their web site. Shown on the left, it went through four versions over the years, since the original they created prior to version 2.
Version 2 was created completely in Flash. The 3D image of the train was created by Carlo Cassimiro with Alias Wavefront Maya, whom had worked with me as a 3D modeler and animator back at Loud Productions. All the other images were renditions of my own 3D creations used in artwork I sold as large-format framed prints. At time, Razor Technology gave me an exclusive alliance to create all their referred and in-house creative projects.
Version 3 stepped away from the creative aspect and dealt more with their FireTonic™ product and so did all other versions of their corporate web site.
The Blue Monkey Baby Emporium web site
Posted: January 13, 2010
Description
Client: The Blue Monkey Baby Emporium
Exposure: Hundreds of thousands, North America
Period: 2005 to 2008
The three sisters of The Blue Monkey Baby Emporium first asked me to create a logo, then asked me to design and create a web site that reflected their tropical origins and version 2 was born. It replaced a web site that a husband of one of the sister’s had created with Frontpage. After about a year and a half, they wanted a fresh new contemporary look and feel and version 3 replaced the existing one.
Version 3 took on a completely different feel than the previous version. Also, unlike the previous version, version 3 was hooked up to a content management system in which the administrator can easily add, modify and delete content that was shown on the web site. This included products, the product photos, details and prices. This also included general information for each page like the About Us and Contact.
The content management system was designed in a way that it was easy to navigate with the least amount of clicks to get to where they needed. Large graphical icons depicted each administrative page followed by easy-to-read editing tools.
SnowScapes
Posted: January 11, 2010
Description
Client: Amoph Technologies
Exposure: Apple Online Store
Period: 2008+
SnowScapes was developed for the iPhone mobile device to meet the social bustle of the Christmas holidays. I was responsible in creating the layered graphics, as well as the invisible masks that told the computer where the snow pixels collected.
Each card set comprises of three graphic files: 1) the foreground frame, 2) the mask, 3) the background graphic. Some card sets displayed Christmas lights and shimmering stars. This was achieved using an ‘animated’ sequence of colours generated from a colour palette I had to create as well. Some card sets displayed coloured light bulbs and starry ’shines’. A sprite sheet had to be created for them.
Skywatcher 2006 Video Demo
Posted: January 8, 2010
Description
Client: Pacific Telescope Ltd.
Exposure: Tens of thousands; Photokina 2006 Tradeshow
Period: 2006
Pacific Telescope wanted to create a video slide show of their telescope and astronomy products for a trade show they were attending in Cologne, Germany. The trade show was Photokina 2006, which is the world’s biggest trade fair for photographic and imaging industries.
The video slide show was created and compiled with Adobe Flash. The photos were taken by Pacific Telescopes’ various customers and the product photos were taken from their factory’s own photographers. Music pieces were used with permission by the musicians.
The biggest challenge of the project was getting all the visuals in-sync with the music and text, while staying within the time line restrictions Flash was limited to do. The second biggest challenge was finding a video and audio codec that would compile the video. After many different methods, I had to compiled each segment as separate files and string them together using some basic Action Script.
